1. Operate a business that is designed to generate cash to pay dividends over a prolonged period of time
2. Be conservative, committed to prudent growth and operate with a healthy balance sheet so that the income stream used to pay dividends tends to be dependable.
3. Maintain a long-term view and make operating decisions based on how they impact the ability to pay dividends
4. Dividends are important to retired investors
5. Passionately and energetically pursue the business of creating and growing dividends so that shareholders can pursue their dreams.
6. Be fiercely dedicated to being a monthly dividend company to the exclusion of all else

1. To operate the Company with our shareholders' need for income as the reference point for all decisions
   • Make decisions that will support the continued payment of steadily increasing monthly dividends over the long term
2. To know what we're buying before we buy it and try to acquire properties that will be a good source of long-term revenue
   • Attractive property features
   • Well researched tenants
   • Industry health
   • Well diversified source of lease revenue
3. Buy properties for cash
   • Lease revenue can be primarily used to pay dividends
4. Maintain a conservative balance sheet so that the majority of our cash flow is available to fund monthly dividends
   • When we need to access funds to acquire additional properties, we'd prefer to issue additional common shares if at all possible
   • Use debt as a means to fund new property acquisitions only when market conditions make this the best option
5. Manage the properties we own to maintain high occupancy
   • High and stable occupancy generates a consistent, reliable and diversified stream of lease revenue to support monthly dividend payments

We care about monthly dividends because:

1. Retired people rely on dividends and other income to support them in a retirement that can last 25 to 50 years.
2. Demand for income is on the rise and should continue to increase into the foreseeable future as sources for income are dramatically changing. For example, the decline in interest rates for many traditional investments has increased the demand for other higher yielding income investments.
3. The aging of the 76 million-strong boomer generation has begun a shift from a focus on investing for growth to investing for income.
4. Retirement or life-style changes will likely occur as the boomer generation exits salaried employment to pursue other activities.